7 Days To Sell Your Car
7 Days To Sell Your Car
Copyright (c) 2009 Paul Fryatt
When i had a car to sell like everyone else before me the normal route to take was to advertise in the local paper or a national magazine and/or on the internet.
I started with the local paper and you get the usual kind of response of people calling for more information about the car and more often than not people asking what i would take for the car even before they had seen it!
This used to waste a lot of my time because most of these callers who were normally just time wasters phoning around trying to catch a bite to see if someone out there was so desperate to sell their car they could buy it for next to nothing.
So this went on for the first week – car not sold. Second week even less response – car still not sold.
I tried to work out what might be the reason. Is it the wrong time of year? Holiday time, people spending their money on different things. I’ll try again in a month’s time. But still the same results.
I check the advert. Everything looks ok compared it to the others in the same price range, same year of car, nice photos, but i’m still stuck with the car.
I try the car on eBay®. Again i do everything i normally do, good description, plenty of good photos nothing wrong there.
But still not sold. I know on eBay® people do expect something for nothing but i thought maybe someone might email me and we could do a deal outside of eBay® and get a better price for the car.
I looked at a few internet forums and the news wasn’t that good there either. The general conversation was people were finding it quite difficult to sell their cars that would normally get sold very easily.
The dealers are using the same methods and getting the same results, cars just sitting on forecourts week after week, month after month in some cases.
I have sold a few cars in the past and i can remember all i had to do was have a half decent car clean it up and it was gone sooner rather than later, no problem.
Nowadays you have to work a little smarter even just to get someone interested let alone hand over their money. But this doesn’t stop the amount of cars being offered for sale.
I’m sure someone must be getting a good deal somewhere but the overall opinion seems to be that it’s not happening for a huge amount of car sellers out there and if one of them is you what next step do you take?
Advertising Problems
I started to look at all the other adverts where i had been advertising and they all looked the same nothing really jumps out at you and says, ‘look at me’ or gets your attention.
Big bold letters stating the make and model of the car bit of a description and the price in big numbers at the end.
With this in mind, why would someone choose my advert over someone else’s? But this is how everyone advertises their car for sale and i thought it’s not always in the best interest of the advertiser even though we